A Video is Worth a Thousand Pictures
Posted by Neil Bruce - August 10, 2009
The saying "A picture is worth a thousand words" dates back to the 1920s.
Toolstop always keep this in mind when advertising new power tool products on their website and provides up to 5 pictures in various angles and close-ups to ensure the customer has as much detail about the product as possible.
To take it a step further, Toolstop are now producing videos to help the customers make an even more informed choice. By using videos produced by manufacturers such as Bosch, Makita and Dewalt as well as making their own videos it is believed the amount of information the customer will see allows them to better compare the features of the products they are interested in.
Toolstop are producing 2 videos per week which are hosted on sites such as Youtube and Vimeo and embedded within their site. These videos range from how-to, unboxing, educational and instructional. They even have videos showing how to navigate their site and showing how easy it is to shop online on their site.
blog comments powered by Disqus