Bosch Rewarded for Quality and Innovation
Posted by Neil Bruce - October 02, 2009
Bosch Power Tools have recently received the accolade of "Most Innovative Brand 2009" at the prestigious Plus X Awards. This is the highest possible award available in the Power Tools category.
The Plus X Award is Europes largest technology, sport and lifestyle brand contest.
Awards were given by an independent, 31 strong jury of trade journalists and leading industry personalities.
As well as winning the Most Innovative Brand Award they also won 14 individual awards for products in various categories including Quality, Ease of Use, Ergonomics and Design.
This is a great achievement for Bosch who clearly spend lots of time and invest loads of money in ensuring that their power tools are of the very highest standard.
See the video of the awards on the Mr Toolstop Youtube Channel.
Also, Bosch Power Tools have been voted first in the ‘Power Tools’ category in the 2009 Business Superbrand survey, whose results were published recently.
The Business Superbrand survey, which takes place annually and is in its 11th year, presents brands to thousands of individual business professionals and asks them to rank their favourite based on their perceptions of the brand’s quality, reliability and distinction. It has become a key barometer on the strength of brands across a wide variety of sectors
President of Bosch in the UK, Peter Fouquet said:
“Bosch has a long history in the UK and has become a brand that people trust and associate with quality and reliability. In today’s tough economic environment, people want to know more than ever that they are getting value for money and a product that is built to last the distance. Voting for Bosch as a Superbrand demonstrates their recognition of these characteristics in our products”.
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