The New Stanley Catalogue 2012 - Is it Any Good?
Posted by Neil Bruce - July 08, 2012
The UK Stanley Tools and Storage catalogue has been refreshed for 2012. It's not changed much from the 2011 catalogue but why would you change the formula, it's a winner.
This catalogue is more than a catalogue, it's a guide to tools, some of the best tools money can buy.
The front cover has been set aside for promotion of the new carbide blades. These are obviously something Stanley are putting a lot of faith in and why not?
We've seen them and used them and they look the business, the blade staying sharp for up to 5x longer than the competition.
Inside, after the blurb and the contents is the Catalogue Guide. Might sound a bit boring but by reading these 2 pages you'll have a greater understanding of the tools in the remainder of the book.
Stanley distinguishes between the 3 types of branding on their tools. Fatmax Extreme is the proverbial Dogs Danglies for professionals, followed by Fatmax then the Stanley brand which is still for Pro's but not for quite so demanding tasks.
They go on to explain how their product codes work. For example part number 0-10-789, the 0 is for the packaging type (box, carded or merchandiser etc), the 10 is the product group (short tape, knife or hacksaw etc), and the 789 indicates the individual product.
There are 13 sections in the book, starting with Measuring Levelling and Layout and ending with Storage and there's a whole host in between including Chisels, Planes and Surform, Stapling, Riveting and Gluing and Torches too. In fact, there is something for about any trade you could think of.
Five things I like about the Stanley catalogue are:
- Graphics at the start of each section annotated with all the features and benefits of the various items within that range
- The Pro's Opinion - Make Your Tools Work Harder. This is Stanleys way of showcasing the features of the product to the tradesmens benefir by running through a load of benefits in their tools which will make the job easier.
- The Pro's Opinion - The Right Tools For The Job. This is Stanleys way of summarising the tools in each section and making it easier for the Pro to decide wht type of each too, is the one they need.
- Range Guides - This lists all the tools in that range and summarises the features and benefits of each of them in an "At-a-Glance" fashion
- Top Tips - some great ideas and tips for you to make the best use of your tools
Each tool is supported with nice images, summary of features and list price. Remember the price at Toolstop is likely to be a lot lower than this!
The use of photography in this catalogue is fantastic. Each photo highlights an application for a tool and all in splendid yellowness.
There are numerous references throughout the book to the Stanley Tools Website. Whether it be to view a product video, see all the positive ratings or to see the Pros opinions of the tools.
At the rear of the 296 page book are 2 indexes, the first is broken down into product range and the second is sorted by code number so it couldn't be easier to find what you're looking for. And on the back page there are telephone and fax number for the Stanley Customer Services, in fact, the telephone number is at the bottom of every double page, you can't beat that!
So, where can you get your hands on one of these marvellous tool guides? Most of your local stockists will have a copy or you can simply visit the Stanley Website and see the latest tools.
What are your views on Stanley Tools? Let us know in the comments.
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