Toolstop Podcast #101 - The UK's Last Power Tool Company

Last week it was all tuxedos, kilts and prizes galore. This week we're back to basics with a good old sit-down chat with someone who is immersed in the world of power tools.

CEL-UK's Chris Elsworthy is not stranger to the spotlight. Appearing in an episode of the BBC's "Dragon's Den", not to mention several editions of this very podcast, Chris is used to talking about his products, particularly the Power8 Workshop.



This time, though, we chat about:

  • Chris's approach to business in terms of designing power tools and creating new concepts and seeing these processes through to completion
  • the fact that CEL-UK is the UK's only power tool company and Chris shares how this makes him feel
  • how manufacturing and tooling costs in the UK force companies to take this aspect of building power tools overseas
  • Chris hints at CEL-UK's movement into the pro market whereby he's creating power tools that will meet the needs of the professional on the jobsite
  • we discuss what CEL-UK's niche market is
  • Chris shares how important it is for him and CEL-UK to listen to the customers and how, by doing so, new products are created
  • we learn that CEL-UK are expanding their 10.8v lithium-ion battery range, as seen in the Multi2 Pro
  • we also learn how Chris and his design team work through the process of designing a brand new power tool and how they decide which power tools to design and manufacture
  • what part of CEL-UK power tools have been designed by Chris and his team? He reveals all, especially regarding applying ingenuity to product design
  • we have laugh about how it still surprises Chris how well his products actually work, especially the POWERblower! This, perhaps, illustrates how important it is for consumers to give positive feedback to the manufacturers!

Next week we'll learn about the brand new professional-class tools (see the above image for a clue) that Chris is bringing to market, product design and where he thinks CEL-UK will be in 5 years.

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