To that end we decided to produce a parody of how Apple promotes new products, such as the iPhone 5S.
Watch it on Toolstop TV, click here, or watch it in the player below.
The dBit 5S is a revolutionary product. It gives the end user a unique experience, by giving them…an experience. And as Steve Unemployed tells us, it’s "more drilly, more swirly". And it’s also gulten-free, which is obivously a key user benefit.
We had great fun making the video, check out our behind the scenes images on Google+, click here.
What power tool parodies would you like to see? Tell us in the comments below.